Called VOV Building, the project includes an office space, conference room, showroom, nail parlour and roof garden.
Undulating glass profiles surround the showroom and conference room, and there are 52 movable pillars containing storage.
The architects aimed to maximise the amount of natural
light in the building by including reflective floors, patterned space
dividers and skylights.
Here’s some more information from VOID planning:
–
VOV COSMETIC OFFICE DESCRIPTION by VOID planning
VOV based in the center of the Seoul is a cosmetic brand including the cosmetics with various color tones.
Nevertheless, VOV’s fundamental brand concept is ‘BLACK
& WHITE.’ It means VOV comprehends all the colors existing in the
world. With these conflicting facts, the design process is made by the
concept of ambilaterality.
Each space’s design has a process of reinterpreting in the
term of ‘Digital + Nature = DIGINATURE.’ Diginature is the term that
describes the design of nature’s various colors integrating with the
futurism trend. Our goal is to feel the color of the nature
unconsciously within the space rather than just give optical images of
the expressive feature of the nature.
It is very different to see the forest and to be in the
middle of the forest. Lights coming through the trees and the natural
move of the creatures are difficult to be represented in stillness. The
office space is designed to sense the forest itself. 52 movable column
formed storages are designed not only under the consideration of the
user’s location, but also due to changing daylight from windows of three
sides as the concept of lights coming through between the trees as in
the forest.
The Space with the floating population such as the
conference room and the showroom are designed with the concept of
flowing flower. Also in this case, not the form nor the color can be
perceived directly from just seeing the flower, but the spatial effect
made by the layers of the transparent petals as the flowers in full blossom make people to sense the flower in their own way.
The layers of softly shaped glasses and the reflection of
the glasses are overlapped and make phantasmal feeling in the space to
avoid perceiving the solitude space but to sense the diversity and the
splendidness of the nature.
Under the consideration of the fact that a lot of people
pass through the main lobby within the short time, it is designed to
feel the concept in a short time rather than reinterpret it.
Due to the spatial ratio, sunlight comes in heavily,
exuberance of the forest and the use of the mirror shortly but
intensively gives the idea of the building’s concept.
Stimulating human’s eye may be the simple task; however,
stimulating one’s emotion and sense is not. The colors and the concept
of the nature are sensed emotionally with the space.
Ambilaterality of monotone colors, Black & White, and
diverse colors co-exists in this space, and it is acknowledged with the
emotional sense to appeal the nature color to human.
Program: Office building (cosmetic company), B1-12F (except 2-6f)
Location: Seoul, Korea
Floor area: Each 238 M2/1700M2
Date of Completion: 20/06/2009
Concept: ‘Digital + Nature = DIGINATURE.’